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Marketing management systems Okatch, F. by
Publication details: Nairobi Pesisu Industries 2002
Availability: Items available for loan: Strathmore University (Main Library) (8)Call number: HF5413.O44 2002, ...
The myth of excellence Why companies never try to be the best at everything Crawford, F. and Mathews, R. by
Publication details: New York Crown Business 2001
Availability: Items available for loan: Strathmore University (Main Library) (2)Call number: HF5415.2.C76 2001, ...
Marketing research An applied orientation Malhotra, N.K. by
Edition: 4th ed
Publication details: New Jersey Pearson Educational, Inc. 2004
Availability: Items available for loan: Strathmore University (Main Library) (3)Call number: HF5415.2.M29 2003, ...
The business and marketing environment / Adrian Palmer and Bob Hartley. by
Edition: 2nd ed.
Publication details: London ; New York : McGraw-Hill, c1996
Availability: Items available for loan: Strathmore University (Main Library) (1)Call number: HF5415.P234 1996.
Marketing research / David A. Aaker, V. Kumar, George S. Day. by
Edition: 9th ed.
Publication details: Hoboken, NJ : Wiley, c2007
Availability: Items available for loan: Strathmore University (Main Library) (1)Call number: HF5415.2.A14 2007.
Marketing research : methodological foundations / Gilbert A. Churchill, Dawn Iacobucci. by
Edition: 9th ed.
Publication details: Mason, Ohio : Thomson/South-Western, c2005
Availability: Items available for loan: Strathmore University (Main Library) (8)Call number: HF5415.2.C5 2005, ... Not available: Strathmore University (Main Library): Checked out (1).
The marketing research process / Len Tiu Wright and Margaret Crimp. by
Edition: 5th ed.
Publication details: New York : Pearson Education, 2000
Availability: Items available for loan: Strathmore University (Main Library) (5)Call number: HF5415.2.W75 2000, ...
Cheap but good marketing research / Alan R. Andreasen. by
Publication details: Homewood, Ill. : Dow Jones-Irwin, c1988
Availability: Items available for loan: Strathmore University (Main Library) (2)Call number: HF5415.2.A485 1988, ...
Sales forecasting management : a demand management approach / John T. Mentzer, Mark A. Moon. by
Edition: 2nd ed.
Publication details: Thousand Oaks, Calif. : Sage Publications, c2005
Availability: Items available for loan: Strathmore University (Main Library) (6)Call number: HF5415.2.M393 2005, ...
Marketing research : a practical approach / Bonita Kolb. by
Publication details: Los Angeles : SAGE, 2008
Availability: Items available for loan: Strathmore University (Main Library) (1)Call number: HF5415.2.K59 2008.
Marketing research An applied orientation Malhotra, N.K. by
Edition: 5th ed
Publication details: New Jersey Pearson Educational, Inc. 2007
Availability: Items available for loan: Strathmore University (Main Library) (5)Call number: HF5415.2.M29 2007, ... Not available: Strathmore University (Main Library): In transit (1).
The marketing research guide / Robert E. Stevens ... [et al.]. by
Edition: 2nd ed.
Publication details: New York : Best Business Books, c2006
Online resources:
Availability: Items available for loan: Strathmore University (Main Library) (4)Call number: HF5415.2 .M35585 2006, ...
Using market research to grow your business Robin J. Birn. by Series: Market research in practice series
Publication details: London ; Pitman Publishing 1994
Availability: Items available for loan: Strathmore University (Main Library) (1)Call number: HF5415.2.B49 1994.
Lamb, Hair, McDaniel, MKTG. a new approach to learning principles of marketing built with you in mind by
Edition: Student ed.
Publication details: Mason, OH : Thomson South-Western
Other title:
  • MKTG
Availability: Items available for loan: Strathmore University (Main Library) (1)Call number: HF5410.L36 2008.
Radical marketing : from Harvard to Harley, lessons from ten that broke the rules and made it big / Sam Hill and Glenn Rifkin. by
Edition: 1st ed.
Publication details: New York, N.Y. : HarperBusiness, c1999
Online resources:
Availability: Items available for loan: Strathmore University (Main Library) (1)Call number: HF5415.13.H547 1999.
Making niche marketing work : how to grow bigger by acting smaller / Robert E. Linneman, John L. Stanton, Jr. by
Publication details: New York : McGraw-Hill, c1991
Availability: Items available for loan: Strathmore University (Main Library) (1)Call number: HF5415.127.L56 1991.
Marketing research : Eric Shiu, Joseph F. Hair, Jr., Robert P. Bush, David J. Ortinau. by Series: McGraw-Hill/Irwin series in marketing
Publication details: London: McGraw-Hill/Irwin, c2009
Availability: Items available for loan: Strathmore University (Main Library) (3)Call number: HF5415.2.S558 2009, ...
Marketing research and analysis [by] Lyndon O. Brown [and] Leland L. Beik. by
Edition: 4th ed.
Publication details: New York, Ronald Press Co. [1969]
Availability: Items available for loan: Strathmore University (Main Library) (1)Call number: HF5415.2.B7 1969.
Marketing research; text and cases, by Harper W. Boyd, Jr., and Ralph Westfall, with the collaboration of William D. Barclay on the sampling chapters. by
Publication details: Homewood, Ill., R.D. Irwin, 1956
Availability: Items available for loan: Strathmore University (Main Library) (1)Call number: HF5415.B623 1956.
Marketing research : tools & techniques Nigel Bradley. by
Publication details: Oxford ; New York : Oxford University Press, c2007
Availability: Items available for loan: Strathmore University (Main Library) (5)Call number: HF5415.2.B655 2007, ...
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