Marketing research and analysis [by] Lyndon O. Brown [and] Leland L. Beik.

By: Contributor(s): Publication details: New York, Ronald Press Co. [1969]Edition: 4th edDescription: vi, 624 p. illus. 24 cmSubject(s): LOC classification:
  • HF5415.2.B7 1969
Contents:
Marketing decisions and scientific method. Problem analysis and conceptual planning Functional planning Obtaining data Selecting and interpreting samples Planning and using types of analysis Completing the research study
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Holdings
Item type Current library Call number Status Notes Date due Barcode Item holds
BOOK BOOK Strathmore University (Main Library) Open Shelf HF5415.2.B7 1969 Available Donation from McFie 84572
Total holds: 0

Includes Bibliography and index

Marketing decisions and scientific method.
Problem analysis and conceptual planning
Functional planning
Obtaining data
Selecting and interpreting samples
Planning and using types of analysis
Completing the research study

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