Making niche marketing work : how to grow bigger by acting smaller / Robert E. Linneman, John L. Stanton, Jr.

By:

Linneman, Robert E, 1928-

Contributor(s):

Stanton, John L

Publication details: New York : McGraw-Hill, c1991.Description: xii, 260 p. : ill. ; 24 cmISBN:

0070379548 :

Subject(s):

LOC classification:

HF5415.127.L56 1991

Contents:

Table of Contents

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Holdings
Item type	Current library	Collection	Call number	Status	Notes	Date due	Barcode	Item holds
BOOK	Strathmore University (Main Library) Open Shelf	BOOK	HF5415.127.L56 1991	Available	SUF Donation 3		74813

Total holds: 0

Includes bibliographical references (p. 249-255) and index.

Table of Contents

part 1.getting started in niche marketing
part 2. differentiating your products and services
part 3. handling competition
part 4. solving niche marketing problems
part 5. putting it all together

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