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Using market research to grow your business Robin J. Birn.
Series: Market research in practice seriesPublication details: London ; Pitman Publishing 1994.Description: xii, 271 p. ; 24 cmISBN:- 0273605070
- HF5415.2.B49 1994
Contents:
Key to making good decisions -- Getting the information you really need -- The best research techniques anyone can use -- What to measure and how to measure it -- You have the information, now use it -- Making sure that the customers are happy -- Tracking trends and changing decisions -- Getting the most out of business relationships with research companies -- Using research to grow your business.
Reviews from LibraryThing.com:
| Item type | Current library | Collection | Call number | Status | Date due | Barcode | Item holds | |
|---|---|---|---|---|---|---|---|---|
BOOK
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Strathmore University (Main Library) Open Shelf | BOOK | HF5415.2.B49 1994 | Available | 72572 |
Total holds: 0
Key to making good decisions -- Getting the information you really need -- The best research techniques anyone can use -- What to measure and how to measure it -- You have the information, now use it -- Making sure that the customers are happy -- Tracking trends and changing decisions -- Getting the most out of business relationships with research companies -- Using research to grow your business.
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