Making niche marketing work : how to grow bigger by acting smaller / Robert E. Linneman, John L. Stanton, Jr.
Publication details: New York : McGraw-Hill, c1991.Description: xii, 260 p. : ill. ; 24 cmISBN:- 0070379548 :
- HF5415.127.L56 1991
Item type | Current library | Collection | Call number | Status | Notes | Date due | Barcode | Item holds | |
---|---|---|---|---|---|---|---|---|---|
BOOK | Strathmore University (Main Library) Open Shelf | BOOK | HF5415.127.L56 1991 | Available | SUF Donation 3 | 74813 |
Includes bibliographical references (p. 249-255) and index.
Table of Contents
part 1.getting started in niche marketing
part 2. differentiating your products and services
part 3. handling competition
part 4. solving niche marketing problems
part 5. putting it all together
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