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Market segmentation : how to do it, how to profit from it / Malcolm McDonald and Ian Dunbar. by
Edition: [3rd ed.].
Publication details: Oxford ; MA : Elsevier/Butterworth-Heinemann, 2004
Availability: Items available for loan: Strathmore University (Main Library) (6)Call number: HF5415.127.M398 2004, ...
Marketing plans : how to prepare them, how to use them / Malcolm McDonald. by
Edition: 6th ed.
Publication details: Amsterdam ; Boston : Butterworth-Heinemann, 2007
Availability: Items available for loan: Strathmore University (Main Library) (1)Call number: HF5415.13 M.35 2007.
Marketing plans for services [electronic resource] : a complete guide / Malcolm McDonald, Pennie Frow and Adrian Payne. by
Edition: 3rd ed.
Publication details: Chichester, U.K. : Wiley, 2011
Availability: Items available for reference: Strathmore University (Main Library): Not for loan (1).
Marketing plans [electronic resource] : how to prepare them, how to use them / Malcolm McDonald, Hugh Wilson. by
Edition: 7th ed.
Publication details: Chichester, West Sussex, U.K. : Wiley, 2011
Availability: Items available for reference: Strathmore University (Main Library): Not for loan (1).
Marketing plans for service businesses [electronic resource] : a complete guide / Malcolm McDonald and Adrian Payne. by
Edition: 2nd ed.
Publication details: Oxford ; Burlington, MA : Elsevier/Butterworth-Heinemann, 2006
Availability: Items available for reference: Strathmore University (Main Library): Not for loan (1).
Market segmentation [electronic resource] : how to do it and how to profit from it / Malcolm McDonald and Ian Dunbar. by
Edition: Rev. 4th ed.
Publication details: Chichester : John Wiley & Sons, Ltd., 2012
Availability: Items available for reference: Strathmore University (Main Library): Not for loan (1).
Marketing value metrics : a new metrics model to measure marketing effectiveness Malcolm McDonald, Peter Mouncey, Stan Maklan. by
Edition: [Second edition].
Publication details: UK Kogan Page Limited 2014
Availability: Items available for loan: Strathmore University (Main Library) (5)Call number: HF5415.13. M36 2014, ...
Marketing plans : how to prepare them, how to use them Malcolm McDonald, Hugh Wilson. by
Edition: 7th ed.
Publication details: Chichester, West Sussex, U.K. : Wiley, 2011
Online resources:
Availability: Items available for loan: Strathmore University (Main Library) (4)Call number: HF5415.13.M255 2011, ...
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