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Market segmentation : how to do it, how to profit from it / Malcolm McDonald and Ian Dunbar.

By: Contributor(s): Publication details: Oxford ; MA : Elsevier/Butterworth-Heinemann, 2004.Edition: [3rd ed.]Description: xxv, 465 p. : col. ill. ; 25 cmISBN:
  • 0750659815 (pbk.)
Subject(s): LOC classification:
  • HF5415.127.M398 2004
Online resources:
Reviews from LibraryThing.com: List(s) this item appears in: BCM1204 - PRINCIPLES OF MARKETING
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Holdings
Item type Current library Collection Call number Status Date due Barcode Item holds
BOOK BOOK Strathmore University (Main Library) Open Shelf BOOK HF5415.127.M398 2004 Available 64196
BOOK BOOK Strathmore University (Main Library) Open Shelf BOOK HF5415.127.M398 2004 Available 63221
BOOK BOOK Strathmore University (Main Library) Open Shelf BOOK HF5415.127.M398 2004 Available 63222
BOOK BOOK Strathmore University (Main Library) Open Shelf BOOK HF5415.127.M398 2004 Available 63223
BOOK BOOK Strathmore University (Main Library) Open Shelf BOOK HF5415.127.M398 2004 Available 63224
BOOK BOOK Strathmore University (Main Library) Open Shelf BOOK HF5415.127.M398 2004 Available 63225
Total holds: 0

Includes bibliographical references and index.

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