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		Market segmentation : how to do it, how to profit from it / Malcolm McDonald and Ian Dunbar. by McDonald, Malcolm Dunbar, Ian, 1951- Edition: [3rd ed.]. Publication details: Oxford ; MA : Elsevier/Butterworth-Heinemann, 2004 Online resources: Publisher description Table of contents only Availability: Items available for loan: Strathmore University (Main Library) (6)Call number: HF5415.127.M398 2004, ... Lists: BCM1204 - PRINCIPLES OF MARKETING. Found in Open Library: Place hold Place recall Request article Log in to add tags Add to cart (remove)
		No cover image available Market segmentation [electronic resource] : how to do it and how to profit from it / Malcolm McDonald and Ian Dunbar. by McDonald, Malcolm Dunbar, Ian ebrary, Inc Edition: Rev. 4th ed. Publication details: Chichester : John Wiley & Sons, Ltd., 2012 Online resources: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Strathmore University (Main Library): Not for loan (1). Found in Open Library: Place recall Request article Log in to add tags Add to cart (remove)

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