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Rebuilding brand America [electronic resource] : what we must do to restore our reputation and safeguard the future of American business abroad / Dick Martin. by
Publication details: New York : American Management Association, c2007
Availability: Items available for reference: Strathmore University (Main Library): Not for loan (1).
The cult of the luxury brand [electronic resource] : inside Asia's love affair with luxury / Radha Chadha & Paul Husband. by
Publication details: London ; Boston : Nicholas Brealey International, 2006
Other title:
  • Asia's love affair with luxury
Availability: http://site.ebrary.com/lib/strathmore/Doc?id=10233787 (1)
IMC, the next generation [electronic resource] : five steps for delivering value and measuring returns using marketing communication / by Don E. Schultz, Heidi F. Schultz. by
Publication details: New York : McGraw-Hill, c2004
Other title:
  • Integrated marketing communication, the next generation
Availability: http://site.ebrary.com/lib/strathmore/Doc?id=10153038 (1)
IMC, the next generation [electronic resource] : five steps for delivering value and measuring returns using marketing communication / by Don E. Schultz, Heidi F. Schultz. by
Publication details: New York : McGraw-Hill, c2004
Other title:
  • Integrated marketing communication, the next generation
Availability: http://site.ebrary.com/lib/strathmore/Doc?id=10153038 (1)
IMC, the next generation [electronic resource] : five steps for delivering value and measuring returns using marketing communication / by Don E. Schultz, Heidi F. Schultz. by
Publication details: New York : McGraw-Hill, c2004
Other title:
  • Integrated marketing communication, the next generation
Availability: http://site.ebrary.com/lib/strathmore/Doc?id=10153038 (1)
ProfitBrand [electronic resource] : how to increase the profitability, accountability & sustainability of brands / Nick Wreden. by
Publication details: London ; Sterling, VA : Kogan Page, c2005
Other title:
  • Profit brand
Availability: http://site.ebrary.com/lib/strathmore/Doc?id=10096170 (1)
Brands laid bare [electronic resource] : using market research for evidence-based brand management / Kevin Ford. by
Publication details: Chichester, West Sussex, England ; Hoboken, NJ : John Wiley & Sons, c2005
Availability: http://site.ebrary.com/lib/strathmore/Doc?id=10113934 (1)
Brand stretch [electronic resource] : why 1 in 2 extensions fail and how to beat the odds : a brandgym workout / by David Taylor. by
Publication details: Chichester, England ; Hoboken, NJ : J. Wiley, c2004
Other title:
  • Brandstretch
Availability: Items available for reference: Strathmore University (Main Library): Not for loan (1).
The business of brands [electronic resource] / by Jon Miller & David Muir. by
Publication details: Chichester, England ; Hoboken, N.J. : Wiley, c2004
Availability: http://site.ebrary.com/lib/strathmore/Doc?id=10114038 (1)
Designing brand identity : an essential guide for the entire branding team / Alina Wheeler. by
Edition: 3rd ed.
Publication details: Hoboken, N.J. : John Wiley & Sons, c2009
Online resources:
Availability: Items available for loan: Strathmore University (Main Library) (2)Call number: HD69.B7W44 2009, ...
Branded nation : the marketing of megachurch, college, inc., and museumworld / James B. Twitchell. by
Publication details: New York : Simon & Schuster, 2004
Availability: Items available for loan: Strathmore University (Main Library) (1)Call number: HD69.B7T7596 2004.
Branding @ the digital age [electronic resource] / edited by Herbert M. Meyers and Richard Gerstman. by
Publication details: New York : Palgrave, 2001
Other title:
  • Branding at the digital age
Availability: Items available for reference: Strathmore University (Main Library): Not for loan (1).
Brands laid bare [electronic resource] : using market research for evidence-based brand management / Kevin Ford. by
Publication details: Chichester, West Sussex, England ; Hoboken, NJ : John Wiley & Sons, c2005
Availability: Items available for reference: Strathmore University (Main Library): Not for loan (1).
Brand stretch [electronic resource] : why 1 in 2 extensions fail and how to beat the odds : a brandgym workout / by David Taylor. by
Publication details: Chichester, England ; Hoboken, NJ : J. Wiley, c2004
Other title:
  • Brandstretch
Availability: http://site.ebrary.com/lib/strathmore/Doc?id=10113998 (1)
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