IMC, the next generation [electronic resource] : five steps for delivering value and measuring returns using marketing communication / by Don E. Schultz, Heidi F. Schultz.

By: Contributor(s): Publication details: New York : McGraw-Hill, c2004.Description: xxiii, 408 p. : chartsOther title:
  • Integrated marketing communication, the next generation
Subject(s): Genre/Form: DDC classification:
  • 381 22
LOC classification:
  • HF5415 .S3595 2004eb
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Holdings: http://site.ebrary.com/lib/strathmore/Doc?id=10153038

Includes bibliographical references and index.

Electronic reproduction. Palo Alto, Calif. : ebrary, 2009. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

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