Brands laid bare [electronic resource] : using market research for evidence-based brand management / Kevin Ford.
Publication details: Chichester, West Sussex, England ; Hoboken, NJ : John Wiley & Sons, c2005.Description: viii, 158 p. : ill. ; 24 cmSubject(s): Genre/Form: DDC classification:- 658.8/27 22
- HD69.B7 F67 2005eb
Online resources:
Reviews from LibraryThing.com:
Holdings: http://site.ebrary.com/lib/strathmore/Doc?id=10113934
Includes index.
Electronic reproduction. Palo Alto, Calif. : ebrary, 2009. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.
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