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Brands and branding [electronic resource] / [edited by] Rita Clifton and John Simmons ; with Sameena Ahmad ... [et al.].

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Series: Economist seriesPublication details: London : Profile Books, 2003.Description: xv, 256 p. : ill. ; 23 cmSubject(s):

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Contents:

pt. 1. The case for brands -- pt. 2. Best practice in branding -- pt. 3. The future for brands.

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Holdings: http://site.ebrary.com/lib/strathmore/Doc?id=10210687

Includes bibliographical references and index.

pt. 1. The case for brands -- pt. 2. Best practice in branding -- pt. 3. The future for brands.

Electronic reproduction. Palo Alto, Calif. : ebrary, 2008. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

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