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Strathmore

			IMC, the next generation [electronic resource] : five steps for delivering value and measuring returns using marketing communication / by Don E. Schultz, Heidi F. Schultz. by Schultz, Don E Schultz, Heidi F ebrary, Inc Publication details: New York : McGraw-Hill, c2004 Other title: Integrated marketing communication, the next generation Online resources: An electronic book accessible through the World Wide Web; click to view Availability: http://site.ebrary.com/lib/strathmore/Doc?id=10153038 (1) Found in Open Library: Place recall Request article Log in to add tags Save to lists Add to cart (remove)
			IMC, the next generation [electronic resource] : five steps for delivering value and measuring returns using marketing communication / by Don E. Schultz, Heidi F. Schultz. by Schultz, Don E Schultz, Heidi F ebrary, Inc Publication details: New York : McGraw-Hill, c2004 Other title: Integrated marketing communication, the next generation Online resources: An electronic book accessible through the World Wide Web; click to view Availability: http://site.ebrary.com/lib/strathmore/Doc?id=10153038 (1) Found in Open Library: Place recall Request article Log in to add tags Save to lists Add to cart (remove)
			Value-based marketing for bottom-line success [electronic resource] : 5 steps to creating customer value / J. Nicholas De Bonis, Eric Balinski & Phil Allen. by DeBonis, J. Nicholas Balinski, Eric W Allen, Phil, 1953- ebrary, Inc Publication details: New York : McGraw-Hill, c2003 Online resources: An electronic book accessible through the World Wide Web; click to view Availability: http://site.ebrary.com/lib/strathmore/Doc?id=10153057 (1) Found in Open Library: Place recall Request article Log in to add tags Save to lists Add to cart (remove)
			Value-based marketing for bottom-line success [electronic resource] : 5 steps to creating customer value / J. Nicholas De Bonis, Eric Balinski & Phil Allen. by DeBonis, J. Nicholas Balinski, Eric W Allen, Phil, 1953- ebrary, Inc Publication details: New York : McGraw-Hill, c2003 Online resources: An electronic book accessible through the World Wide Web; click to view Availability: http://site.ebrary.com/lib/strathmore/Doc?id=10153057 (1) Found in Open Library: Place recall Request article Log in to add tags Save to lists Add to cart (remove)
			Niche envy [electronic resource] : marketing discrimination in the digital age / Joseph Turow. by Turow, Joseph ebrary, Inc Publication details: Cambridge, Mass. : MIT Press, c2006 Online resources: An electronic book accessible through the World Wide Web; click to view Availability: http://site.ebrary.com/lib/strathmore/Doc?id=10173665 (1) Found in Open Library: Place recall Request article Log in to add tags Save to lists Add to cart (remove)
			Niche envy [electronic resource] : marketing discrimination in the digital age / Joseph Turow. by Turow, Joseph ebrary, Inc Publication details: Cambridge, Mass. : MIT Press, c2006 Online resources: An electronic book accessible through the World Wide Web; click to view Availability: http://site.ebrary.com/lib/strathmore/Doc?id=10173665 (1) Found in Open Library: Place recall Request article Log in to add tags Save to lists Add to cart (remove)
			IMC, the next generation [electronic resource] : five steps for delivering value and measuring returns using marketing communication / by Don E. Schultz, Heidi F. Schultz. by Schultz, Don E Schultz, Heidi F ebrary, Inc Publication details: New York : McGraw-Hill, c2004 Other title: Integrated marketing communication, the next generation Online resources: An electronic book accessible through the World Wide Web; click to view Availability: http://site.ebrary.com/lib/strathmore/Doc?id=10153038 (1) Found in Open Library: Place recall Request article Log in to add tags Save to lists Add to cart (remove)
			Value-based marketing for bottom-line success [electronic resource] : 5 steps to creating customer value / J. Nicholas De Bonis, Eric Balinski & Phil Allen. by DeBonis, J. Nicholas Balinski, Eric W Allen, Phil, 1953- ebrary, Inc Publication details: New York : McGraw-Hill, c2003 Online resources: An electronic book accessible through the World Wide Web; click to view Availability: http://site.ebrary.com/lib/strathmore/Doc?id=10153057 (1) Found in Open Library: Place recall Request article Log in to add tags Save to lists Add to cart (remove)
			Niche envy [electronic resource] : marketing discrimination in the digital age / Joseph Turow. by Turow, Joseph ebrary, Inc Publication details: Cambridge, Mass. : MIT Press, c2006 Online resources: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Strathmore University (Main Library): Not for loan (1). Found in Open Library: Place recall Request article Log in to add tags Save to lists Add to cart (remove)
			Key account management [electronic resource] : a complete action kit of tools and techniques for achieving profitable key supplier status / Peter Cheverton. by Cheverton, Peter ebrary, Inc Edition: 3rd ed. Publication details: London ; Sterling, VA : Kogan Page, c2004 Online resources: An electronic book accessible through the World Wide Web; click to view Availability: http://site.ebrary.com/lib/strathmore/Doc?id=10124834 (1) Found in Open Library: Place recall Request article Log in to add tags Save to lists Add to cart (remove)
			Key account management [electronic resource] : a complete action kit of tools and techniques for achieving profitable key supplier status / Peter Cheverton. by Cheverton, Peter ebrary, Inc Edition: 3rd ed. Publication details: London ; Sterling, VA : Kogan Page, c2004 Online resources: An electronic book accessible through the World Wide Web; click to view Availability: http://site.ebrary.com/lib/strathmore/Doc?id=10124834 (1) Found in Open Library: Place recall Request article Log in to add tags Save to lists Add to cart (remove)
			Relationship marketing in professional services [electronic resource] : a study of agency-client dynamics in the advertising sector / Aino Halinen. by Halinen, Aino, 1961- ebrary, Inc Series: Routledge advances in management and business studies Publication details: London ; New York : Routledge, 1997 Online resources: An electronic book accessible through the World Wide Web; click to view Availability: http://site.ebrary.com/lib/strathmore/Doc?id=10017727 (1) Found in Open Library: Place recall Request article Log in to add tags Save to lists Add to cart (remove)
			Delivering knock your socks off service [electronic resource] / Ron Zemke. by Zemke, Ron ebrary, Inc Series: Performance research associates Edition: 3rd ed. Publication details: New York : London : AMACOM ; McGraw-Hill, 2003 Online resources: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Strathmore University (Main Library): Not for loan (1). Found in Open Library: Place recall Request article Log in to add tags Save to lists Add to cart (remove)
			Niche envy [electronic resource] : marketing discrimination in the digital age / Joseph Turow. by Turow, Joseph ebrary, Inc Publication details: Cambridge, Mass. : MIT Press, c2006 Online resources: An electronic book accessible through the World Wide Web; click to view Availability: http://site.ebrary.com/lib/strathmore/Doc?id=10173665 (1) Found in Open Library: Place recall Request article Log in to add tags Save to lists Add to cart (remove)
			Journal of services marketing. Volume 21, Number 6, Internationalization of services : identifying the building blocks for future research [electronic resource] / guest editor: Raj G. Javalgi. by Javalgi, Raj ebrary, Inc Series: Journal of services marketing ; 21, no. 6 Publication details: Bradford : Emerald Insight, c2007 Online resources: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Strathmore University (Main Library): Not for loan (1). Found in Open Library: Place recall Request article Log in to add tags Save to lists Add to cart (remove)
			Perception of a difference [electronic resource] : the power in buying, marketing and selling customer care / Wesley Zimmerman. by Zimmerman, Wesley ebrary, Inc Publication details: Scottsdale, AZ : WZA, Inc., c2005 Online resources: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Strathmore University (Main Library): Not for loan (1). Found in Open Library: Place recall Request article Log in to add tags Save to lists Add to cart (remove)
			Marketing for rainmakers [electronic resource] : 52 rules of engagement to attract and retain customers for life / Phil Fragasso. by Fragasso, Philip M, 1950- ebrary, Inc Publication details: Hoboken, N.J. : John Wiley & Sons, c2008 Online resources: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Strathmore University (Main Library): Not for loan (1). Found in Open Library: Place recall Request article Log in to add tags Save to lists Add to cart (remove)
			Relationship marketing [electronic resource] : theory and practice / edited by Francis Buttle. by Buttle, Francis ebrary, Inc Publication details: London : Paul Chapman, c1996 Online resources: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Strathmore University (Main Library): Not for loan (1). Found in Open Library: Place recall Request article Log in to add tags Save to lists Add to cart (remove)
			Service marketing [electronic resource] / S.P. Sharma. by �Sarm�a, Satyaprak�a�sa ebrary, Inc Publication details: Jaipur, India : Paradise Publishers, 2008 Online resources: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Strathmore University (Main Library): Not for loan (1). Found in Open Library: Place recall Request article Log in to add tags Save to lists Add to cart (remove)
			The ultimate online customer service guide [electronic resource] : how to connect with your customers to sell more! / by Marsha Collier. by Collier, Marsha ebrary, Inc Publication details: Hoboken, N.J. : John Wiley & Sons, c2011 Online resources: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Strathmore University (Main Library): Not for loan (1). Found in Open Library: Place recall Request article Log in to add tags Save to lists Add to cart (remove)

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