Anticipate [electronic resource] : know what your customers want before they do / Bill Thomas, Jeff Tobe.

By: Contributor(s): Publication details: Hoboken, N.J. : John Wiley & Sons, 2013.Description: v, 218 p. : illSubject(s): Genre/Form: DDC classification:
  • 658.8/342 23
LOC classification:
  • HF5415.5 .T63 2013eb
Online resources:
Contents:
Strategy: creating and destroying customer value -- Doing the right things for the wrong reasons -- Not all customers are good customers -- When customers speak who hears them? -- Input is vital but involvement multiplies the value -- It takes two -- Customer focus is a process, not an event -- Culture, the soft stuff is the hard stuff -- Managing change, performance & talent -- Leveraging your culture and value chain.
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Holdings
Item type Current library Call number URL Status Date due Barcode Item holds
E-Book E-Book Strathmore University (Main Library) Online Resource Link to resource Not for loan
Total holds: 0

Includes bibliographical references and index.

Strategy: creating and destroying customer value -- Doing the right things for the wrong reasons -- Not all customers are good customers -- When customers speak who hears them? -- Input is vital but involvement multiplies the value -- It takes two -- Customer focus is a process, not an event -- Culture, the soft stuff is the hard stuff -- Managing change, performance & talent -- Leveraging your culture and value chain.

Electronic reproduction. Palo Alto, Calif. : ebrary, 2011. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

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