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Brands laid bare [electronic resource] : using market research for evidence-based brand management / Kevin Ford. by
Publication details: Chichester, West Sussex, England ; Hoboken, NJ : John Wiley & Sons, c2005
Availability: http://site.ebrary.com/lib/strathmore/Doc?id=10113934 (1)
Brands laid bare [electronic resource] : using market research for evidence-based brand management / Kevin Ford. by
Publication details: Chichester, West Sussex, England ; Hoboken, NJ : John Wiley & Sons, c2005
Availability: http://site.ebrary.com/lib/strathmore/Doc?id=10113934 (1)
Brands laid bare [electronic resource] : using market research for evidence-based brand management / Kevin Ford. by
Publication details: Chichester, West Sussex, England ; Hoboken, NJ : John Wiley & Sons, c2005
Availability: Items available for reference: Strathmore University (Main Library): Not for loan (1).
Developing brands with qualitative market research [electronic resource] / Jon Chandler and Mike Owen. by Series: Qualitative market research ; v. 5
Publication details: London ; Thousand Oaks, CA : Sage, 2002
Availability: Items available for reference: Strathmore University (Main Library): Not for loan (1).
A master class in brand planning [electronic resource] : the timeless works of Stephen King / edited by Judie Lannon, Merry Baskin. by
Publication details: Chichester, West Sussex, England ; Hoboken, NJ : John Wiley & Sons, c2007
Availability: Items available for reference: Strathmore University (Main Library): Not for loan (1)Call number: HF5415.1255 .K56 2007eb.
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