A master class in brand planning [electronic resource] : the timeless works of Stephen King / edited by Judie Lannon, Merry Baskin.
Publication details: Chichester, West Sussex, England ; Hoboken, NJ : John Wiley & Sons, c2007.Description: xliii, 351 p. : illSubject(s): Genre/Form: DDC classification:- 658.8/27 22
- HF5415.1255 .K56 2007eb
Item type | Current library | Call number | URL | Status | Date due | Barcode | Item holds | |
---|---|---|---|---|---|---|---|---|
E-Book | Strathmore University (Main Library) Online Resource | HF5415.1255 .K56 2007eb | Link to resource | Not for loan |
A selection of King's papers published during the past 30 years, with commentaries by current marketing practitioners.
Includes bibliographical references and index.
Electronic reproduction. Palo Alto, Calif. : ebrary, 2013. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.
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