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Principles of marketing Kotler, P. and Armstrong, G. by
Edition: 9th
Publication details: Upper Saddle River, New Jersey Prentice Hall 2001
Availability: Items available for loan: Strathmore University (Main Library) (7)Call number: HF5415.K636 2001, ...
Advertising and promotion : an integrated marketing communications perspective Belch, GE., Belch, MA. by
Edition: 6th
Publication details: Boston, Massachusetts McGraw-Hill/Irwin 2004
Availability: Items available for loan: Strathmore University (Main Library) (1)Call number: HF5823.B387 2004.
The one to one future : building relationships one customer at a time / Don Peppers and Martha Rogers. by
Edition: 1st ed.
Publication details: New York : Currency Doubleday, 1993
Availability: Items available for loan: Strathmore University (Main Library) (1)Call number: HF5415.127.P47 1993.
The one to one future : building relationships one customer at a time / Don Peppers and Martha Rogers. by
Edition: 1st ed.
Publication details: New York : Currency Doubleday, 1993
Availability: Items available for loan: Strathmore University (Main Library) (1)Call number: HF5415.127.P47 1993.
Selling the dream : how to promote your product, company, or ideas, and make a difference using everyday evangelism / Guy Kawasaki. by
Publication details: New York, N.Y. : HarperBusiness, 1992
Online resources:
Availability: Items available for loan: Strathmore University (Main Library) (1)Call number: HF5438.25.K39 1992.
Business/industrial marketing and communications : key to more productive selling / George C. McNutt. by
Publication details: Chicago : Crain Books, c1978
Availability: Items available for loan: Strathmore University (Main Library) (1)Call number: HF5415.M2673 1978.
Selling to big companies [electronic resource] / Jill Konrath. by
Publication details: Chicago : Dearborn Trade Pub., 2006
Availability: Items available for reference: Strathmore University (Main Library): Not for loan (1).
When ads work [electronic resource] : new proof that advertising triggers sales / John Philip Jones. by
Edition: 2nd ed.
Publication details: Armonk, N.Y. : Sharpe, c2007
Availability: Items available for reference: Strathmore University (Main Library): Not for loan (1).
Strategic advertising management / Larry Percy, Richard Elliott. by
Edition: 3rd ed.
Publication details: Oxford ; New York : Oxford University Press, 2009
Availability: Items available for loan: Strathmore University (Main Library) (5)Call number: HF5438.5.P475 2009, ...
Assessment of promotion and distribution strategies as marketing mix tools : a case study of omo and blue band by
Publication details: Nairobi Strathmore University 2012
Availability: Items available for reference: Strathmore University (Main Library): Not for loan (1)Call number: HF5415.13.N36 2012.
How to market, advertise, and promote your business or service in your own backyard [electronic resource] / Tom Egelhoff. by
Publication details: Hoboken, N.J. : John Wiley & Sons, c2008
Availability: Items available for reference: Strathmore University (Main Library): Not for loan (1).
Advertising, sales and promotion management [electronic resource] / S.A. Chunwalla. by
Edition: Rev. ed.
Publication details: Mumbai [India] : Himalaya Pub. House, 2008
Availability: Items available for reference: Strathmore University (Main Library): Not for loan (1).
First steps in advertising and sales promotion [electronic resource] / S.A. Chunawalla. by
Edition: Rev. ed.
Publication details: Mumbai [India] : Himalaya Pub. House, 2010
Availability: Items available for reference: Strathmore University (Main Library): Not for loan (1).
Advertising and personal selling [electronic resource] / Namita Rajput, Neeru Vasishth. by
Publication details: Mumbai [India] : Himalaya Pub. House, 2008
Availability: Items available for reference: Strathmore University (Main Library): Not for loan (1).
Marketing communications : brands, experiences and participation / Chris Fill, University of Plymouth. by
Edition: Sixth edition.
Availability: Items available for loan: Strathmore University (Main Library) (10)Call number: HF 5415.12. F55 2013 , ...
They ask you answer : a revolutionary approach to inbound sales, content marketing, and today's digital consumer / Marcus Sheridan ; foreword by Krista Kotrla. by
Publication details: New Jersey John Wiley and Sons 2017
Availability: Items available for loan: Strathmore University (Main Library) (3)Call number: HF5415.S44 2017, ...
Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch. by
Edition: 7th ed.
Publication details: Boston : McGraw-Hill Irwin, c2007
Availability: Items available for loan: Strathmore University (Main Library) (1)Call number: HF5823.B387 2007.
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