Advertising and promotion : an integrated marketing communications perspective Belch, GE., Belch, MA.
Publication details: Boston, Massachusetts McGraw-Hill/Irwin 2004Edition: 6thDescription: xxvi, 834p. illISBN:- 0-07-253376-4
- HF5823.B387 2004
Reviews from LibraryThing.com:
Item type | Current library | Collection | Call number | Status | Date due | Barcode | Item holds | |
---|---|---|---|---|---|---|---|---|
BOOK | Strathmore University (Main Library) Open Shelf | BOOK | HF5823.B387 2004 | Available | 25355 |
Total holds: 0
includes bibliographical references and index
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