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Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.

By: Contributor(s): Publication details: Boston : McGraw-Hill Irwin, c2007.Edition: 7th edDescription: xxvi, 820 p. : col. ill. ; 29 cmISBN:
  • 9780071108522
Subject(s): DDC classification:
  • 659.1 22
LOC classification:
  • HF5823.B387 2007
Other classification:
  • 85.40
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Holdings
Item type Current library Call number Status Notes Date due Barcode Item holds
BOOK BOOK Strathmore University (Main Library) Open Shelf HF5823.B387 2007 Available Donation 24549
Total holds: 0

Includes bibliographical references (p. 763-789) and indexes.

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