Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.

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Publication details: Boston : McGraw-Hill Irwin, c2007.Edition: 7th edDescription: xxvi, 820 p. : col. ill. ; 29 cmISBN:

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Holdings
Item type	Current library	Call number	Status	Notes	Date due	Barcode	Item holds
BOOK	Strathmore University (Main Library) Open Shelf	HF5823.B387 2007	Available	Donation		24549

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Includes bibliographical references (p. 763-789) and indexes.

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