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Consumer behavior, implications for marketing strategy Hawkins, D., Best, R. and Coney, K. by
Edition: 5th
Publication details: Homewood.Illinois Richard D. Irwin Inc. 1992
Availability: Items available for loan: Strathmore University (Main Library) (1)Call number: HF5415.33.U6 H38 1995.
Consumer behavior, implications for marketing strategy Cathy Neal ... (et Al) by
Edition: 6th
Publication details: Homewood.Illinois McGraw-Hill/Irwin 2006
Availability: Items available for loan: Strathmore University (Main Library) (1)Call number: HF5415.33.U6H38 2006.
Irresistible empire : America's advance through twentieth-century Europe / Victoria de Grazia. by
Publication details: Cambridge, Mass. : Belknap Press of Harvard University Press, 2005
Other title:
  • America's advance through twentieth-century Europe
Availability: Items available for loan: Strathmore University (Main Library) (2)Call number: HF5415.33.E85D4 2005, ...
Consumers / Eric Arnould, Linda Price, George Zinkhan. by Series: McGraw-Hill/Irwin series in marketing
Edition: 2nd ed.
Publication details: Boston : McGraw-Hill/Irwin, c2004
Availability: Items available for loan: Strathmore University (Main Library) (1)Call number: HF5415.32.A76 2004.
The honourable customer : marketing and selling to the Japanese in the 1990s / Robert M. March. by
Publication details: Melbourne, Australia : Longman Professional, 1990
Availability: Items available for loan: Strathmore University (Main Library) (1)Call number: HF1416.5.M36 1990.
Entertainment marketing & communication : selling branded performance, people, and places / Shay Sayre. by
Publication details: Upper Saddle River, N.J. : Pearson/Prentice Hall, c2008
Other title:
  • Entertainment marketing and communication
Online resources:
Availability: Items available for loan: Strathmore University (Main Library) (5)Call number: GV188.3.U6 S29 2008, ...
Consuming youth [electronic resource] : vampires, cyborgs, and the culture of consumption / Rob Latham. by
Publication details: Chicago : University of Chicago Press, 2002
Availability: Items available for reference: Strathmore University (Main Library): Not for loan (1).
Reluctant capitalists [electronic resource] : bookselling and the culture of consumption / Laura J. Miller. by
Publication details: Chicago : University of Chicago Press, 2006
Availability: http://site.ebrary.com/lib/strathmore/Doc?id=10265953 (1)
Consuming youth [electronic resource] : vampires, cyborgs, and the culture of consumption / Rob Latham. by
Publication details: Chicago : University of Chicago Press, 2002
Availability: http://site.ebrary.com/lib/strathmore/Doc?id=10209951 (1)
From submarines to suburbs [electronic resource] : selling a better America, 1939-1959 / Cynthia Lee Henthorn. by
Publication details: Athens, Ohio : Ohio University Press, c2006
Availability: Items available for reference: Strathmore University (Main Library): Not for loan (1).
Irresistible empire : America's advance through twentieth-century Europe / Victoria de Grazia. by
Publication details: Cambridge, Mass. : Belknap Press of Harvard University Press, 2005
Other title:
  • America's advance through twentieth-century Europe
Availability: http://www.loc.gov/catdir/toc/fy053/2004059943.html (3)
The maturing marketplace [electronic resource] : buying habits of baby boomers and their parents / George P. Moschis ... [et al.]. by
Publication details: Westport, Conn. : Quorum Books, 2000
Availability: Items available for reference: Strathmore University (Main Library): Not for loan (1).
Radio active [electronic resource] : advertising and consumer activism, 1935-1947 / Kathy M. Newman. by
Publication details: Berkeley : University of California Press, 2004
Availability: Items available for reference: Strathmore University (Main Library): Not for loan (1).
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