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Consumers / Eric Arnould, Linda Price, George Zinkhan.

By: Contributor(s): Series: McGraw-Hill/Irwin series in marketingPublication details: Boston : McGraw-Hill/Irwin, c2004.Edition: 2nd edDescription: xxv, 845, [22] p. : col. ill. ; 27 cmISBN:
  • 0072537140 (alk. paper)
  • 0071214267 (international : alk. paper)
Subject(s): LOC classification:
  • HF5415.32.A76 2004
Online resources:
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Holdings
Item type Current library Collection Call number Status Date due Barcode Item holds
BOOK BOOK Strathmore University (Main Library) Open Shelf BOOK HF5415.32.A76 2004 Available 57733
Total holds: 0

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