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From submarines to suburbs [electronic resource] : selling a better America, 1939-1959 / Cynthia Lee Henthorn.

By:

Henthorn, Cynthia Lee, 1963-

Contributor(s):

ebrary, Inc

Publication details: Athens, Ohio : Ohio University Press, c2006.Description: xv, 368 p. : ill. ; 27 cmSubject(s):

Genre/Form:

Electronic books.

DDC classification:

381.0973/09044 22

LOC classification:

HF5415.1 .H463 2006eb

Online resources:

An electronic book accessible through the World Wide Web; click to view

Contents:

Introduction : legacy of the postwar commercial fallout -- Weapons of mass disorder : impediments to mobilization -- Weapons of mass persuasion : mobilization through symbol management -- Positioning machine age heroes and wartime types -- Glimpses into a "better America" -- Home front war : the campaign to save the American way -- Hygienic solutions for the "house of tomorrow" -- Postwar progress : myth or reality? -- Wartime skeptics and the "world of tomorrow" -- What did happen to the dreamworld? realities of the postwar commercial fallout -- The cold war's commercial fallout -- Afterword : the "better America" today.

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Holdings: http://site.ebrary.com/lib/strathmore/Doc?id=10156432

Includes bibliographical references (p. 327-356) and index.

Electronic reproduction. Palo Alto, Calif. : ebrary, 2009. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

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