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Supply chain management : strategy, planning, and operation / Sunil Chopra, Peter Meindl. by
Edition: 4th ed.
Publication details: Upper Saddle River, N.J. : Prentice Hall, c2010
Availability: Items available for loan: Strathmore University (Main Library) (5)Call number: HF5415.13.C533 2010, ...
Entertainment marketing & communication : selling branded performance, people, and places / Shay Sayre. by
Publication details: Upper Saddle River, N.J. : Pearson/Prentice Hall, c2008
Other title:
  • Entertainment marketing and communication
Online resources:
Availability: Items available for loan: Strathmore University (Main Library) (5)Call number: GV188.3.U6 S29 2008, ...
The strategy and tactics of pricing : a guide to profitable decision making / Thomas T. Nagle, Reed K. Holden. by
Edition: 3rd ed.
Publication details: Upper Saddle River, NJ : Prentice Hall, c2002
Availability: Items available for loan: Strathmore University (Main Library) (1)Call number: HF5416.5.N34 2002.
Market-based management : strategies for growing customer value and profitability / Roger J. Best. by
Edition: 5th ed.
Publication details: Upper Saddle River, N.J. : Pearson Prentice Hall, c2009
Online resources:
Availability: Items available for loan: Strathmore University (Main Library) (1)Call number: HF5415.13.B46 2009.
Strategic marketing for nonprofit organizations / Alan R. Andreasen, Philip Kotler. by
Edition: 7th ed. Pearson Internatinal Edition.
Publication details: Upper Saddle River, NJ : Pearson/Prentice Hall, c2008
Availability: Items available for loan: Strathmore University (Main Library) (4)Call number: HF5415.A53 2008, ... Not available: Strathmore University (Main Library): In transit (1).
The business of tourism J. Christopher Holloway ; with Claire Humphreys and Rob Davidson. by
Edition: 8th ed.
Publication details: Harlow, England ; New York Financial Times/Prentice Hall 2009
Availability: Items available for loan: Strathmore University (Main Library) (9)Call number: G155.A1 H647 2009, ...
Principles of marketing / Philip Kotler, Gary Armstrong, Lloyd C. Harris, Nigel Piercy by
Edition: 6th European ed.
Publication details: Harlow, England. Pearson Prentice Hall, c2013
Online resources:
Availability: Items available for loan: Strathmore University (Main Library) (3)Call number: HF5415.K6314 2013, ... Not available: Strathmore University (Main Library): Checked out (1). Strathmore University (Main Library): In transit (1).
Marketing and entrepreneurship in SMEs : an innovative approach David Carson ... [et al.]. by
Publication details: London ; New York : Prentice Hall, c1995
Availability: Items available for loan: Strathmore University (Main Library) (4)Call number: HF5415.13.M3447 1995, ... Not available: Strathmore University (Main Library): In transit (1).
Essentials of marketing Jim Blythe. by
Edition: 5th ed.
Publication details: Harlow, England ; New York : FT Prentice Hall, 2012
Online resources:
Availability: Items available for loan: Strathmore University (Main Library) (5)Call number: HF5415.B485 2012, ...
Key marketing metrics : the 50+ metrics every manager needs to know Paul W. Farris ... [et al.]. by
Publication details: Harlow, England ; New York : Financial Times Prentice Hall, 2009
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Availability: Items available for loan: Strathmore University (Main Library) (5)Call number: HF5415.2.M36 2009, ...
Marketing strategy and competitive positioning Graham J. Hooley, Nigel F. Piercy, Brigitte Nicoulaud. by
Edition: 5th ed.
Publication details: Harlow, England ; New York : FT Prentice Hall, 2012
Online resources:
Availability: Items available for loan: Strathmore University (Main Library) (4)Call number: HF5415.13.H66 2012, ... Not available: Strathmore University (Main Library): Checked out (1).
Marketing for hospitality and tourism / Philip Kotler, John T. Bowen, James C. Makens. by
Edition: 5th ed.
Publication details: Boston : Prentice Hall, c2010
Availability: Items available for loan: Strathmore University (Main Library) (9)Call number: TX911.3.M3 K68 2010, ...
Marketing strategy and competitive positioning / Graham J. Hooley, Nigel F. Piercy, Brigitte Nicoulaud. by
Edition: 4th ed.
Publication details: Harlow, England ; New York : FT Prentice Hall, 2008
Online resources:
Availability: Items available for loan: Strathmore University (Main Library) (1)Call number: HF 5415.127 .H66 2008. Not available: Strathmore University (Main Library): Checked out (1).
Key marketing metrics : the 50+ metrics every manager needs to know / Paul W. Farris ... [et al.]. by
Edition: 2nd ed.
Publication details: Harlow, England ; New York : Financial Times Prentice Hall, 2009
Online resources:
Availability: Items available for loan: Strathmore University (Main Library) (3)Call number: HF5415.2 .M35 2009, ...
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