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Marketing strategy and competitive positioning Graham J. Hooley, Nigel F. Piercy, Brigitte Nicoulaud.

By: Contributor(s): Publication details: Harlow, England ; New York : FT Prentice Hall, 2012.Edition: 5th edDescription: xv, 578 p. : ill. ; 25 cmISBN:
  • 9780273740933
Subject(s): DDC classification:
  • 658.8/02 22
LOC classification:
  • HF5415.13.H66 2012
Online resources:
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Holdings
Item type Current library Call number Status Date due Barcode Item holds
BOOK BOOK Strathmore University (Main Library) Open Shelf HF5415.13.H66 2012 Available 96795
BOOK BOOK Strathmore University (Main Library) Open Shelf HF5415.13.H66 2012 Available 96794
BOOK BOOK Strathmore University (Main Library) Open Shelf HF5415.13.H66 2012 Checked out 31/08/2020 96793
BOOK BOOK Strathmore University (Main Library) Open Shelf HF5415.13.H66 2012 Available 96787
BOOK BOOK Strathmore University (Main Library) Open Shelf HF5415.13.H66 2012 Available 96796
Total holds: 0

Includes bibliographical references (p. 572-598) and index.

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