Key marketing metrics : the 50+ metrics every manager needs to know Paul W. Farris ... [et al.].

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Publication details: Harlow, England ; New York : Financial Times Prentice Hall, 2009.Description: xiii, 353 p. : ill. ; 24 cmISBN:

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Holdings
Item type	Current library	Call number	Status	Barcode
BOOK	Strathmore University (Main Library) Open Shelf	HF5415.2.M36 2009	Available	96831
BOOK	Strathmore University (Main Library) Open Shelf	HF5415.2.M36 2009	Available	96830
BOOK	Strathmore University (Main Library) Open Shelf	HF5415.2.M36 2009	Available	96829
BOOK	Strathmore University (Main Library) Open Shelf	HF5415.2.M36 2009	Available	96828
BOOK	Strathmore University (Main Library) Open Shelf	HF5415.2.M36 2009	Available	96827

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Rev. ed. of: Marketing metrics. 2006.

Includes bibliographical references (p. 338-343) and index.

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