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Experiential marketing: fresh wave in marketing Patricia Mbatia-Macharia by
Publication details: Nairobi Marketing Africa Limited 2011
Availability: Items available for reference: Special Collection: Not for loan (1).
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Sponsorship in the modern era: Seni Adetu events and experiential marketing by
Publication details: Nairobi Marketing Africa Limited 2011
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Experiential marketing and brand experience David Boon by
Publication details: Nairobi Marketing Africa Limited 2011
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The retail environment (in-store) and how it can deliver on key brand objectives Esther Mwihaki by
Publication details: Nairobi Marketing Africa Limited 2011
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Driving experiential marketing using the media Robert Kabushenga by
Publication details: Nairobi Marketing Africa Limited 2011
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© Strathmore University Library Madaraka Estate Ole, Sangale Road P. O. Box 59857 00200 City Square Nairobi Kenya
Tel.: (+254) (0)703 034000/(0)703 034200/(0)703 034300 Fax.: (+254) (0)20-607498