Experiential marketing: fresh wave in marketing Patricia Mbatia-Macharia
Publication details: Nairobi Marketing Africa Limited 2011Description: 50-53 pg. Marketing Africa February 2011Subject(s):Item type | Current library | Collection | Call number | Status | Date due | Barcode | Item holds | |
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Article | Special Collection Special Collection | ART | Not for loan |
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Marketers are seeking innovative ways to break the clutter and to influence consumers in ways that they find persuasive. This has led to the rise of experiential marketing across the world...
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