Nonprofit essentials [electronic resource] : the capital campaign / Julia Ingraham Walker.
Publication details: Hoboken, N.J. : John Wiley & Sons, c2005.Description: xiii, 177 p. ; 26 cmSubject(s): Genre/Form: DDC classification:- 658.15/224 22
- HG4027.65 .W35 2005eb
Includes index.
Before beginning your capital campaign -- Preparing for the capital campaign -- Campaign structure : timetables, gift tables, and goals -- Effective campaign leadership -- Making a compelling case -- Prospect identification, cultivation, and solicitation -- Strategies that motivate donors -- Repositioning your organization through the capital campaign rules of the road.
Electronic reproduction. Palo Alto, Calif. : ebrary, 2009. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.
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