Digital marketing [electronic resource] : using new technologies to get closer to your customers / Will Rowan.
Publication details: London : Kogan Page, 2002.Description: x, 246 p. : ill. ; 24 cmSubject(s): Genre/Form: DDC classification:- 658.840285 21
- HF5415.1265 .R6827 2002eb
Includes bibliographical references (p. 238-239) and index.
"So what is digital marketing? In this book, Will Rowan shows that digital marketing is more than simply adding a Web site address to TV commercials or sending customers service text messages. He explores the lessons learnt from dot.com survivors, and examines how digital networks are rapidly changing traditional marketing principles and practices, and how they are becoming integral to any successful marketing plan."--BOOK JACKET.
Electronic reproduction. Palo Alto, Calif. : ebrary, 2009. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.
There are no comments on this title.