Normal view MARC view ISBD view

Rowan, Will.

Digital marketing using new technologies to get closer to your customers / [electronic resource] : Will Rowan. - London : Kogan Page, 2002. - x, 246 p. : ill. ; 24 cm.

Includes bibliographical references (p. 238-239) and index.

"So what is digital marketing? In this book, Will Rowan shows that digital marketing is more than simply adding a Web site address to TV commercials or sending customers service text messages. He explores the lessons learnt from dot.com survivors, and examines how digital networks are rapidly changing traditional marketing principles and practices, and how they are becoming integral to any successful marketing plan."--BOOK JACKET.


Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2009.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.

ISBN:

Nat. Bib. No.: GBA1-V6883

Subjects--Topical Terms:
Internet marketing.
Customer relations.
Electronic commerce.
Marketing--Data processing.

Index Terms--Genre/Form:
Electronic books.

LC Class. No.: HF5415.1265 / .R6827 2002eb

Dewey Class. No.: 658.840285