Conquering consumerspace [electronic resource] : marketing strategies for a branded world / Michael R. Solomon.

By: Contributor(s): Publication details: New York : AMACOM, c2003.Description: xii, 276 p. : illSubject(s): Genre/Form: DDC classification:
  • 658.8/27 21
LOC classification:
  • HD69.B7 S65 2003eb
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Holdings: http://site.ebrary.com/lib/strathmore/Doc?id=10120154

Includes bibliographical references (p. 251-265) and index.

Electronic reproduction. Palo Alto, Calif. : ebrary, 2013. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

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