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How brands become icons : the principles of cultural branding / Douglas B. Holt. by
Publication details: Boston, Mass. : Harvard Business School Press, c2004
Online resources:
Availability: Items available for loan: Strathmore University (Main Library) (1)Call number: HD69.B7H647 2004.
Branding health services : defining yourself in the marketplace / edited by Gil Bashe, Nancy J. Hicks ; project editor, Amy Ziegenfuss. by
Publication details: Gaithersburg, Md. : Aspen Publishers, 2000
Availability: Items available for loan: Strathmore University (Main Library) (5)Call number: RA410.56.B72 2000, ...
The 11 immutable laws of Internet branding / Al Ries and Laura Ries. by
Edition: 1st ed.
Publication details: New York : HarperBusiness, c2000
Other title:
  • Eleven immutable laws of Internet branding
Availability: No items available.
Branding for nonprofits : developing identity with integrity / DK Holland. by
Publication details: New York : Allworth Press, c2006
Online resources:
Availability: Items available for loan: Strathmore University (Main Library) (5)Call number: HD69.B7H645 2006, ...
The 22 immutable laws of branding : how to build a product or service into a world-class brand / Al Ries and Laura Ries. by
Edition: 1st ed.
Publication details: New York : HarperBusiness, c1998
Other title:
  • Twenty-two immutable laws of branding
Availability: Items available for loan: Strathmore University (Main Library) (1)Call number: HD69.B7R537 1998.
ProfitBrand [electronic resource] : how to increase the profitability, accountability & sustainability of brands / Nick Wreden. by
Publication details: London ; Sterling, VA : Kogan Page, c2005
Other title:
  • Profit brand
Availability: http://site.ebrary.com/lib/strathmore/Doc?id=10096170 (1)
Brand stretch [electronic resource] : why 1 in 2 extensions fail and how to beat the odds : a brandgym workout / by David Taylor. by
Publication details: Chichester, England ; Hoboken, NJ : J. Wiley, c2004
Other title:
  • Brandstretch
Availability: http://site.ebrary.com/lib/strathmore/Doc?id=10113998 (1)
The business of brands [electronic resource] / by Jon Miller & David Muir. by
Publication details: Chichester, England ; Hoboken, N.J. : Wiley, c2004
Availability: Items available for reference: Strathmore University (Main Library): Not for loan (1).
Brand failures [electronic resource] : the truth about the 100 biggest branding mistakes of all time / Matt Haig. by
Publication details: London ; Sterling, VA. : Kogan Page, 2003
Availability: http://site.ebrary.com/lib/strathmore/Doc?id=10233412 (1)
Rebuilding brand America [electronic resource] : what we must do to restore our reputation and safeguard the future of American business abroad / Dick Martin. by
Publication details: New York : American Management Association, c2007
Availability: Items available for reference: Strathmore University (Main Library): Not for loan (1).
Fashion brands [electronic resource] : branding style from Armani to Zara / Mark Tungate. by
Edition: 2nd ed.
Publication details: London ; Philadelphia : Kogan Page, 2008
Availability: http://site.ebrary.com/lib/strathmore/Doc?id=10250421 (1)
Brand failures [electronic resource] : the truth about the 100 biggest branding mistakes of all time / Matt Haig. by
Publication details: London ; Sterling, VA. : Kogan Page, 2003
Availability: http://site.ebrary.com/lib/strathmore/Doc?id=10233412 (1)
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