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A Short course in international marketing blunders [electronic resource] : mistakes made by companies that should have known better / Michael White. by Series: Short course in international trade series
Publication details: Novato, CA : World Trade Press, 2002
Other title:
  • International marketing blunders
Online resources:
Availability: Items available for reference: Strathmore University (Main Library): Not for loan (1).
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A short course in international marketing blunders [electronic resource] : mistakes made by companies that should have known better / Michael White. by Series: Short course in international trade series
Edition: 3rd ed.
Publication details: Petaluma, CA : World Trade Press, c2009
Other title:
  • International marketing blunders
  • Mistakes made by companies that should have known better
Online resources:
Availability: Items available for reference: Strathmore University (Main Library): Not for loan (1).
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