A Short course in international marketing blunders [electronic resource] : mistakes made by companies that should have known better / Michael White.

By: Contributor(s): Series: Short course in international trade seriesPublication details: Novato, CA : World Trade Press, 2002.Description: x, 182 pOther title:
  • International marketing blunders
Subject(s): Genre/Form: DDC classification:
  • 658.8/48 21
LOC classification:
  • HF1416 .W48 2002eb
Online resources:
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Holdings: http://site.ebrary.com/lib/strathmore/Doc?id=10032021

Includes bibliographical references.

Electronic reproduction. Palo Alto, Calif. : ebrary, 2009. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

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