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Key marketing metrics : the 50+ metrics every manager needs to know Paul W. Farris ... [et al.]. by
Publication details: Harlow, England ; New York : Financial Times Prentice Hall, 2009
Online resources:
Availability: Items available for loan: Strathmore University (Main Library) (5)Call number: HF5415.2.M36 2009, ...
Key marketing metrics : the 50+ metrics every manager needs to know / Paul W. Farris ... [et al.]. by
Edition: 2nd ed.
Publication details: Harlow, England ; New York : Financial Times Prentice Hall, 2009
Online resources:
Availability: Items available for loan: Strathmore University (Main Library) (3)Call number: HF5415.2 .M35 2009, ...
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