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Marketing research / David A. Aaker, V. Kumar, George S. Day. by
Edition: 9th ed.
Publication details: Hoboken, NJ : Wiley, c2007
Availability: Items available for loan: Strathmore University (Main Library) (1)Call number: HF5415.2.A14 2007.
Profitable customer engagement : concept, metrics, and strategies / V. Kumar. by
Publication details: london Sage publications c2013
Availability: Items available for loan: Strathmore University (Main Library) (1)Call number: HF5415.5.K8636 2013.
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