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Profitable customer engagement : concept, metrics, and strategies / V. Kumar.

By: Publication details: london Sage publications c2013Description: xxii,311pISBN:
  • 9788132113409 (hardback : alk. paper)
Subject(s): DDC classification:
  • 658.8/12 23
LOC classification:
  • HF5415.5.K8636 2013
Contents:
List of illustrations -- List of abbreviations -- Foreword -- Preface -- Introduction to customer engagement -- Metrics for engaging customers -- Brand: "Is that what you think of me?" -- Valuing customer contributions : the future looks green! -- Linking brand value to customer value -- Customer referrals -- Really! : Where did you hear that? -- Please help us help you -- Managing customers in a multi-dimensional world -- Glossary -- Index -- About the author.
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Holdings
Item type Current library Call number Status Date due Barcode Item holds
BOOK BOOK Strathmore University (Main Library) Open Shelf HF5415.5.K8636 2013 Available 89170
Total holds: 0

Includes bibliographical references and index.

List of illustrations -- List of abbreviations -- Foreword -- Preface -- Introduction to customer engagement -- Metrics for engaging customers -- Brand: "Is that what you think of me?" -- Valuing customer contributions : the future looks green! -- Linking brand value to customer value -- Customer referrals -- Really! : Where did you hear that? -- Please help us help you -- Managing customers in a multi-dimensional world -- Glossary -- Index -- About the author.

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