Marketing plans for service businesses [electronic resource] : a complete guide / Malcolm McDonald and Adrian Payne.
Publication details: Oxford ; Burlington, MA : Elsevier/Butterworth-Heinemann, 2006.Edition: 2nd edDescription: xiv, 401 p. : illSubject(s): Genre/Form: LOC classification:- HD9980.5 .M37 2006eb
Item type | Current library | Call number | URL | Status | Date due | Barcode | Item holds | |
---|---|---|---|---|---|---|---|---|
E-Book | Strathmore University (Main Library) Online Resource | Link to resource | Not for loan |
Previous ed.: published as Marketing planning for services. 1996.
Includes bibliographical references and index.
Electronic reproduction. Palo Alto, Calif. : ebrary, 2011. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.
There are no comments on this title.