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Before the brand : creating the unique DNA of an enduring brand identity / Perry, A. by
Publication details: New York McGraw-Hill 2003
Availability: Items available for loan: Strathmore University (Main Library) (1)Call number: HD69.B7P477 2003.
Branding across borders : a guide to global brand marketing / Gregory, JR. by
Publication details: Chicago, Ill McGraw-Hill 2001
Availability: Items available for loan: Strathmore University (James Gachui Library) (1)Call number: HD69.B7G74 2001. Strathmore University (Main Library) (3)Call number: HD69.B7G74 2001, ...
Before the brand : creating the unique DNA of an enduring brand identity / Alycia Perry with David Wisnom, III. by
Publication details: New York : McGraw-Hill, c2003
Availability: Items available for loan: Strathmore University (Main Library) (1)Call number: HD69.B7P477 2003.
Brand packaging.
Publication details: St. Charles, IL : Independent Pub. Co.
Other title:
  • Brandpackaging
Availability: Items available for loan: Strathmore University (Main Library) (1)Call number: TS195.A1B73 1991.
Brand portfolio strategy : creating relevance, differentiation, energy, leverage, and clarity / David A. Aaker. by
Publication details: New York : Free Press, c2004
Availability: Items available for loan: Strathmore University (Main Library) (5)Call number: HD69.B7.A2154 2004, ...
How brands become icons : the principles of cultural branding / Douglas B. Holt. by
Publication details: Boston, Mass. : Harvard Business School Press, c2004
Online resources:
Availability: Items available for loan: Strathmore University (Main Library) (1)Call number: HD69.B7H647 2004.
Branding @ the digital age [electronic resource] / edited by Herbert M. Meyers and Richard Gerstman. by
Publication details: New York : Palgrave, 2001
Other title:
  • Branding at the digital age
Availability: http://site.ebrary.com/lib/strathmore/Doc?id=10044906 (1)
Branding @ the digital age [electronic resource] / edited by Herbert M. Meyers and Richard Gerstman. by
Publication details: New York : Palgrave, 2001
Other title:
  • Branding at the digital age
Availability: http://site.ebrary.com/lib/strathmore/Doc?id=10044906 (1)
Branding @ the digital age [electronic resource] / edited by Herbert M. Meyers and Richard Gerstman. by
Publication details: New York : Palgrave, 2001
Other title:
  • Branding at the digital age
Availability: http://site.ebrary.com/lib/strathmore/Doc?id=10044906 (1)
Branding @ the digital age [electronic resource] / edited by Herbert M. Meyers and Richard Gerstman. by
Publication details: New York : Palgrave, 2001
Other title:
  • Branding at the digital age
Availability: http://site.ebrary.com/lib/strathmore/Doc?id=10044906 (1)
Wordcraft [electronic resource] : the art of turning little words into big business / Alex Frankel. by
Edition: 1st ed.
Publication details: New York : Crown Publishers, c2004
Other title:
  • Words into big business
Availability: http://site.ebrary.com/lib/strathmore/Doc?id=10064880 (1)
ProfitBrand [electronic resource] : how to increase the profitability, accountability & sustainability of brands / Nick Wreden. by
Publication details: London ; Sterling, VA : Kogan Page, c2005
Other title:
  • Profit brand
Availability: http://site.ebrary.com/lib/strathmore/Doc?id=10096170 (1)
Brands laid bare [electronic resource] : using market research for evidence-based brand management / Kevin Ford. by
Publication details: Chichester, West Sussex, England ; Hoboken, NJ : John Wiley & Sons, c2005
Availability: http://site.ebrary.com/lib/strathmore/Doc?id=10113934 (1)
Brand stretch [electronic resource] : why 1 in 2 extensions fail and how to beat the odds : a brandgym workout / by David Taylor. by
Publication details: Chichester, England ; Hoboken, NJ : J. Wiley, c2004
Other title:
  • Brandstretch
Availability: http://site.ebrary.com/lib/strathmore/Doc?id=10113998 (1)
The business of brands [electronic resource] / by Jon Miller & David Muir. by
Publication details: Chichester, England ; Hoboken, N.J. : Wiley, c2004
Availability: Items available for reference: Strathmore University (Main Library): Not for loan (1).
The cult of the luxury brand [electronic resource] : inside Asia's love affair with luxury / Radha Chadha & Paul Husband. by
Publication details: London ; Boston : Nicholas Brealey International, 2006
Other title:
  • Asia's love affair with luxury
Availability: http://site.ebrary.com/lib/strathmore/Doc?id=10233787 (1)
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