Wordcraft [electronic resource] : the art of turning little words into big business / Alex Frankel.

By: Contributor(s): Publication details: New York : Crown Publishers, c2004.Edition: 1st edDescription: xii, 241 p. ; 22 cmOther title:
  • Words into big business
Subject(s): Genre/Form: DDC classification:
  • 658.8/27 22
LOC classification:
  • HF6161.B4 F73 2004eb
Online resources:
Contents:
Hunting words -- Camouflage and code names -- BlackBerry : sending a quick message -- Maverick thinking -- Accenture adapts to the future -- Into the vernacular -- Love is the drug -- Getting the word out -- Stories -- Futurecasting -- Summing up.
Reviews from LibraryThing.com:
Tags from this library: No tags from this library for this title. Log in to add tags.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings: http://site.ebrary.com/lib/strathmore/Doc?id=10064880

Includes bibliographical references (p. 219-230) and index.

Hunting words -- Camouflage and code names -- BlackBerry : sending a quick message -- Maverick thinking -- Accenture adapts to the future -- Into the vernacular -- Love is the drug -- Getting the word out -- Stories -- Futurecasting -- Summing up.

Electronic reproduction. Palo Alto, Calif. : ebrary, 2009. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

There are no comments on this title.

to post a comment.
© Strathmore University Library Madaraka Estate Ole, Sangale Road P. O. Box 59857 00200 City Square Nairobi Kenya
Tel.: (+254) (0)703 034000/(0)703 034200/(0)703 034300 Fax.: (+254) (0)20-607498