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Brand new brand thinking Brought to life by 11 experts who do edited by Baskin, M., Earls, M. by
Publication details: London, UK Kogan Page Ltd 2002
Availability: Not available: Strathmore University (James Gachui Library): In transit (1).
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IMC the next generation Five steps for delivering value and measuring returns using marketing communication Schultz, H. and Schultz, D. by
Publication details: Boston, Massachusetts McGraw-Hill 2003
Availability: Items available for loan: Strathmore University (Main Library) (2)Call number: HF5415.S35 2003, ... Not available: Strathmore University (James Gachui Library): In transit (1).
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The highly effective marketing plan by
Publication details: London, UK. Pearson Education Ltd. 2004
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Technical analysis plain and simple : charting the markets in your language by
Publication details: London, UK FT/Prentice Hall 1999
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Advertising, promotion & supplemental aspects of integrated marketing communications / Terence A. Shimp. by
Edition: 6th ed.
Publication details: Mason, Ohio : Thomson South-Western, c2003
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  • Advertising, promotion, and supplemental aspects of integrated marketing communications
Availability: Not available: Strathmore University (James Gachui Library): In transit (1).
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