Advertising, promotion & supplemental aspects of integrated marketing communications / Terence A. Shimp.

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Publication details: Mason, Ohio : Thomson South-Western, c2003.Edition: 6th edDescription: xxi, 650 p. : ill. (some col.) ; 29 cmISBN:

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Advertising, promotion, and supplemental aspects of integrated marketing communications

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Holdings
Item type	Current library	Collection	Call number	Status	Notes	Date due	Barcode	Item holds
BOOK	Strathmore University (James Gachui Library) Open Shelf	BOOK	HF5415.123.S54 2003	In transit from Strathmore University (Main Library) to Strathmore University (James Gachui Library) since 29/08/2019	SUF Donation 2		58981

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