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The handbook of market intelligence [electronic resource] : understand, compete and grow in global markets / Hans Hedin, Irmeli Hirvensalo, Markko Vaarnas.

By:

Hedin, Hans

Contributor(s):

Publication details: Hoboken, N.J. : Wiley, 2011.Edition: 1st edDescription: x, 244 p. : illSubject(s):

Genre/Form:

Electronic books.

DDC classification:

658.8/3 23

LOC classification:

HD38.7 .H44 2011eb

Online resources:

An electronic book accessible through the World Wide Web; click to view

Contents:

pt. 1. Market intelligence in global organizations -- pt. 2. Roadmap to world class market intelligence -- pt. 3. Market intelligence for key user groups -- pt. 4. Developing world class market intelligence programs.

Summary: "This resource gives readers a step-by-step roadmap for establishing, conducting, and further developing competitor intelligence programs within an organization, turning market data into actionable insights. It is full of best practice advice based on hundreds of real-life international case studies. The material is backed up by extensive global survey data, providing readers with benchmark data on how intelligence programs are being organized, operated, and resourced worldwide. From the vast amount of examples, the authors have distilled Six Key Success Factors for organizing future-oriented corporate intelligence programs"-- Provided by publisher.

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Holdings
Item type	Current library	Call number	URL	Status	Date due	Barcode	Item holds
E-Book	Strathmore University (Main Library) Online Resource		Link to resource	Not for loan

Total holds: 0

Includes bibliographical references and index.

"This resource gives readers a step-by-step roadmap for establishing, conducting, and further developing competitor intelligence programs within an organization, turning market data into actionable insights. It is full of best practice advice based on hundreds of real-life international case studies. The material is backed up by extensive global survey data, providing readers with benchmark data on how intelligence programs are being organized, operated, and resourced worldwide. From the vast amount of examples, the authors have distilled Six Key Success Factors for organizing future-oriented corporate intelligence programs"-- Provided by publisher.

Electronic reproduction. Palo Alto, Calif. : ebrary, 2011. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

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