The new competition / Philip Kotler, Liam Fahey, Somkid Jatusripitak.

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Publication details: Englewood Cliffs, N.J. : Prentice-Hall, c1985.Description: xii, 292 p. : ill. ; 24 cmISBN:

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Table of Contents

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Holdings
Item type	Current library	Collection	Call number	Status	Notes	Date due	Barcode	Item holds
BOOK	Strathmore University (Main Library) Open Shelf	BOOK	HF5415.12.J3K68 1985	Available	SUF Donation 3		74816

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Includes index.

Bibliography: p. 268-281.

Table of Contents

part 1. the marketing battleground
part 2. far eastern marketing strategies:the road to domination
part 3. meeting the new competition

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