Essentials of marketing : text and cases / Geoffrey Lancaster, Lester Massingham.

By:

Lancaster, Geoffrey, 1938-

Contributor(s):

Massingham, Lester

Publication details: London ; New York : McGraw-Hill Book Co., c1999.Edition: 3rd edDescription: 539 p. : ill. ; 25 cmISBN:

0077094379

Subject(s):

DDC classification:

658.8 20

LOC classification:

HF5415.L2625 1999

Contents:

Part One:Marketing Perspective; Part Two:Information for Marketing Decisions; Part Three:The Marketing Mix; Part Four:Marketing's Wider Issues; Part Five:Case studies.

Reviews from LibraryThing.com:

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Call number	Status	Notes	Date due	Barcode	Item holds
BOOK	Strathmore University (Main Library) Open Shelf	HF5415.L2625 1999	Available	Donation Dr. McFie		84554

Total holds: 0

Includes bibliographical references and index.

Part One:Marketing Perspective;
Part Two:Information for Marketing Decisions;
Part Three:The Marketing Mix;
Part Four:Marketing's Wider Issues;
Part Five:Case studies.

There are no comments on this title.

to post a comment.

here