A tale of three cellcos' : a case for building great african brands Graham Leigh

By: Publication details: Nairobi Marketing Africa Ltd 2011Description: pg 20-21 (December)Subject(s):
Contents:
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Summary: Africa is not a homogenous market and the challenges, issues and opportunities vary significantly between countries,industries and cultures. Important insights in these markets has been the need to partner with the locals, ensuring that solutions are innovative, yet relevant and are not driven from a patronizing.
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Africa is not a homogenous market and the challenges, issues and opportunities vary significantly between countries,industries and cultures. Important insights in these markets has been the need to partner with the locals, ensuring that solutions are innovative, yet relevant and are not driven from a patronizing.

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