Customer touch- points : managing your customer's experience of your brand Carol M. Kamau
Publication details: Nairobi Marketing Africa Ltd 2011Description: pg 28-31 ( December)Subject(s):Item type | Current library | Collection | Call number | Status | Date due | Barcode | Item holds | |
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Article | Special Collection Special Collection | ART | Not for loan |
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Rule No 1. Customer is always right; Rule No. 2 if the customer is ever wrong, re-read Rule No. 1. Indoctrinate an attitude of humanity and service into your staff, beginning with yourself and your management team, and you have fought and won half the battle.
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