How to increase profits through Web Analytics Kath Dawson

By: Publication details: Nairobi The Standard Group Tuesday, January 6 2009Description: p.15 [Financial Journal], The Standard, January 6 2009Subject(s): Summary: Web analytics is the process of measuring the behavior of visitors to a web site through Search Engine Optimization in order to find ways of increasing profits. The main aspects of a web analytics are: *Traffic sources *Search behavior *Online marketing
Reviews from LibraryThing.com: List(s) this item appears in: BBT3101 - APPLICATION PROGRAMMING FOR THE INTERNET (J.SEVILLA)
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Web analytics is the process of measuring the behavior of visitors to a web site through Search Engine Optimization in order to find ways of increasing profits.
The main aspects of a web analytics are:
*Traffic sources
*Search behavior
*Online marketing

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