Tips and traps for marketing your business [electronic resource] / Scott Cooper, Fritz Grutzner, Birk Cooper.

By: Contributor(s): Series: Tips & traps seriesPublication details: New York : McGraw-Hill, c2008.Description: vii, 213 p. : ill. ; 24 cmOther title:
  • Tips & traps for marketing your business [Cover title]
Subject(s): Genre/Form: DDC classification:
  • 658.8 22
LOC classification:
  • HF5415 .C588 2008eb
Online resources:
Contents:
Gathering information -- Defining the scope of your business -- Defining your brand -- Who is your target? -- What is your message? -- Measuring performance -- Advertising and promotion -- Traditional media -- Publicity -- Interactive marketing -- Creating the customer experience -- Managing customer relationships -- Innovation : your marketing engine.
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Holdings: http://site.ebrary.com/lib/strathmore/Doc?id=10217849

Includes bibliographical references and index.

Gathering information -- Defining the scope of your business -- Defining your brand -- Who is your target? -- What is your message? -- Measuring performance -- Advertising and promotion -- Traditional media -- Publicity -- Interactive marketing -- Creating the customer experience -- Managing customer relationships -- Innovation : your marketing engine.

Electronic reproduction. Palo Alto, Calif. : ebrary, 2009. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

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