Includes bibliographical references (pages 250-287) and index.

Cover -- Contemporary Geographies of Leisure, Tourism and Mobility -- China's Outbound Tourism -- Contents -- Illustrations -- Tables -- Figures -- Preface -- Acknowledgements -- Abbreviations -- Introduction -- 1 Framework of China's outbound tourism -- Research -- Structure -- A note on spelling and place names -- 2 Economic and social development of the People's Republic of China -- Economic and social development 1978-2004 -- Economic and social relevance of outbound tourism in China in 2005 -- 3 Government policies and the development of demand in Chinese tourism -- Chinese tourism policies and demand before 1949 -- Chinese tourism policies and demand 1949-1997 -- Private outbound tourism as official tourism policy 1997-2005 -- Domestic travel services' involvement in Chinese outbound tourism -- International tour operators' involvement in Chinese outbound tourism -- Outbound tourism research and education policies and institutions -- 4 Quantitative development of China's outbound tourism -- Number of participants and expenditure -- Shares of visited destinations -- Outbound tourism from Hong Kong and Taiwan -- 5 Chinese travellers -- Travelling in China -- Characteristics and motivations of Chinese outbound travellers -- Behavioural background and differences of Chinese outbound travellers -- Information sources of Chinese outbound travellers -- 6 Destinations of Chinese outbound tourism -- Development of destinations -- Marketing and research activities of NTOs in China -- Selected destination experiences -- 7 Product adaptation and marketing of tourism destinations and products for Chinese outbound tourists -- The role of the Chinese language -- Consequences of differences in motivations and behaviours of Chinese outbound tourists -- Consequences for human resource development and training -- Consequences for the Internet, media usage and marketing -- Consequences for selected market segments -- 8 Consequences of China's outbound tourism development for tourism studies -- Roots and consequences of western domination -- Cultural pitfalls for tourism research -- China and tourism research -- 9 The future of China's outbound tourism -- Outbound tourism entering its third phase -- Elasticity, motivations, forms and destinations of China's future outbound tourism -- The role of China's outbound tourism in future world tourism -- Notes -- Bibliography -- Index

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"The People's Republic of China has changed from a country that discouraged tourism as a useless bourgeois activity into one of the major source markets for international tourism. In excess of 30 million Chinese travelled across the border in 2005, they are only the tip of the iceberg of the Chinese who have acquired the taste, money and freedom for international travel." "China's Outbound Tourism is the first book written about this major development using a multitude of sources from China and around the world. The topic is approached from many angles, using methods from the fields of economics, political sciences, sociology, semiotics and cross-cultural studies. The book explains the economic and social background of the surge in tourism in China and the changes in tourism policy in China since 1949, which moved from prevention through controlled development to possibly encouragement of outbound travels of Chinese citizens." "This book offers fresh insight into the fact that already one-quarter of all international tourists are coming from non-western countries and mainly from Asia. China's Outbound Tourism indicates some of the future lines of development in this area before concluding with a look into the future of tourism."--Jacket.

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